Service Recovery Email
Dear Mrs Goldstein,
We are sorry that our service was not
up to your expectations.
Similarly, if I were travelling with
small children, I would expect the service to be seamless.
Please accept our sincere apologies
for the lack of service and the faulty key card.
Our Front Office manager have
investigated the situation with the front desk agent involved and there seemed
to be a miscommunication between our systems and Agoda’s. We would like to
assure you we have communicated the error to Agoda and briefed our front desk
staff on this issue. Remedial training was given and our standard of operations
(SOP) were reinforced to provide our guests a great experience. They were also
reminded on the need to maintain our usual high standards.
Regarding the rooftop pool entrance,
we apologize for the malfunction of the key card. We have taken action and
reminded the front desk staff to check all key cards before issuance to our
guests.
Your feedback is extremely valuable to
us. May we take this opportunity to make it up to you by inviting you to book a
complimentary night with us. Breakfast the next morning will be on us too. We
strive to maintain our high standard of quality and service and we hope that
the recent experience will not deter you from staying with us again.
You may contact me whenever you are
planning a trip to Singapore so we can make the necessary arrangements to make
your trip memorable.
Yours sincerely
Ong Jin (Marketing and communications
manager, Marina Bay Sands Singapore)
Thanks, Jin, for posting this mock service recovery letter. We'll discuss it in class.
ReplyDelete1. Apologise (Done)
ReplyDelete2. Acknowledge the "hurt" (Done)
3. Take responsibility (Done)
4. Recognise your role (Done)
5. Promise it won't happen again (Sort of)
6. Provide the restitution (Done)
7. Thank personally (Done)
8. Close (Done)
Great job 7.5/8!! Keep up the good work.
Reviewed by Rachael & Pei Qi.